Anime Culture Dominates the World of Automobile Industry

The world sees something new from the Edmonton used cars industry every year—from mere home theater surprise to the highly advanced technology of satellite navigation. Sometimes, the innovations come sooner than actually expected. One of these recent shocks was fathered by no less than the anime capital of the world, Japan.

This relatively new addition to the industry is called Anime Car or Itasha. The word “Itasha” is a portmanteau of the words Italy and car coined in 1980. The word was used to describe the expensive vehicles imported from Italy. However, in 1990, the Japanese word “Itai” was adopted to refer to intense cult-like otaku and in association to the conviction of an otaku serial killer. Since then, the word “Itasha”, which means decorated vehicle, was formed from combining the word Itai=painful and Sha=vehicle. Today, the word “Itasha” connotes “painful for the wallet”.

The Itasha culture in Japan features colorful and crazy anime designs or skins on people’s cars. It started out as a staple in otaku gatherings where the anime fans dress their cars with their favorite series. This spread like fire to every part of Japan that the 7th Itasha convention was held on October this year. Otaku all over Tottori, Okayama, and Tokushima prefectures gathered to show off and admire all Itasha in the convention.

Moreover, the Itasha craze soon saw followers from other parts of the world. Like religion, this culture is religiously spread from city to city. Several Japanese trends have broken into the United States and, without a doubt, these thrived and formed into prosperous subcultures, like anime. This existing subculture made it possible for Itasha to bloom on the mainland.

Like their otaku counterparts in Japan, the Edmonton used car enthusiasts cover their vehicles with character designs from Japanese animation, video games, and even logos from manga. In 2009, a car and bike show was held in America. A team of Itasha enthusiasts displayed their anime skinned cars for the whole world to see. The group wanted to showcase the new and artistic style of flashy graphics that is unacceptable for some people.

In addition, like any new trend that’s making waves, Itasha has its fair share of critique from the prideful and hardcore automobile fanatics. These people cringe and gawk at the sight of vinyl wrapped cars on the road.

However, despite critical comments, Itasha continues to influence more people not only in Japan and the U.S.A., but also in countries like Malaysia, Taiwan, and the Philippines. In fact, Edmonton used car dealerships experts can attest that even Toyota, alongside other car manufacturers, have produced wrapped models.

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