Have you ever caught yourself watching one of those intense workout infomercials? I have, too. As a matter of fact, I became so mesmerized by one of those infomercials early this morning that I began noticing similarities between social media management and exercising. I thought, both can be quite difficult to manage if you’re too busy and both help build power or strength over time. Think about it. The more time you dedicate to your social media campaign the more powerful it gets. It’s no wonder why people are always thinking of new ways to make them more effective.
Perhaps viewing social media management the same way as a workout regiment can help individuals manage their efforts more efficiently. For many people, managing a social media campaign is something they dread (much like exercising). At Agency Entourage, we follow a weekly schedule for each one of our clients. As a result, our online marketing strategies become more effective because we are constantly learning new techniques to connect with as many people as possible.
Just like a workout plan, managing social media can get very overwhelming. Typically, people will think of great ideas to promote their business in the beginning, but eventually run out of ideas a month or two down the road. A very important aspect of your social media campaign is to simply keep up with it. Writing a blog only when you have a good idea won’t cut it. Blogging every week will build awareness around your business and ultimately help increase your SEO. If you’re running out of ideas to blog about, start with an editorial calendar and write out as many ideas as you can think of. You can also search online for popular topics, and find new ways to interpret them. The same goes for Facebook and Twitter posts. If you are looking for better ways to start an engaging conversation online, do a little research and structure your campaign around those ideas.
Finding new ways to improve your campaign can also help you stay motivated. Researching the latest social media and online marketing strategies can really help give you that “edge” over your competition. Sites like Social Media Examiner and Mashable are great for keeping up with the latest and greatest in social media.
Through my analysis, there was one major difference I noticed between exercising and social media management. I realized in order to see results when you are working out, you have to do it yourself and with social media management, you can always hire a Dallas advertising agency to do it for you. Interested?