Cartoon and animation industry has formed a complete industrial chain in Japan and provided many business opportunities, which has promoted economic development of Japan. In addition, within the development of Japanese cartoon and animation industry, government plays an important role.
According to the statistics, the revenue of Japanese cartoon and animation industry reached more than 10 billion US dollars. Furthermore, the cartoon and animation industry in broad sense has taken up ten percent of Japanese GDP and has replaced the auto industry as the most profitable industry.
Till now, Japan has more than 4 hundred cartoon and animation companies and has the top cartoon masters and animation directors. In addition, there are a large number of cartoon painters in the first line. The popularity and development of TV and network media all laid solid foundation for the development and growing of cartoon and animation industry. Rapid development and high added value promoted the cartoon and animation industry to be the capital incubator.
Generally speaking, Japanese cartoon and animation industry is divided into three levels, broadcasting market, cartoon books and animation-related audio-visual products market and spinning-off markets. The spinning-off market includes costumes, toys, drinks and daily life articles and is longer and broader than the former two cartoon and animation markets.
At present, the revenue of the Japanese animation films takes up 33 percent of the whole Japanese box office.
In Japan, various kinds of animation characters appear on the streets. In addition, cartoons and animations have exceeded the concepts of magazines and TV. Animation films get involved in movie industry, TV, music, publishing, theme parks and online sources.
Nowadays, more and more Japanese cartoons and animation products are exported to foreign countries. In 1963, the first animation series were broadcast in Japan and it was exported to Northern American markets in eight months. Japanese cartoon and animation industry starts to dominate the world cartoons and animation industry. Some works even are exported to more than 70 foreign markets. Now, 60 percent of the world animation series are produced in Japan. There are 68 countries that broadcast Japanese animations and 40 countries that show animation films produced in Japan. Moreover, Japanese animation series take up 80 percent of the market.
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